BOB tie-up with Reliance Capital, to market Mutual Fund
Public sector lender, Bank of Baroda and Reliance Capital Asset Management Co Ltd, today entered into a strategic marketing tie-up for distribution of Reliance Mutual Fund products across the bank's selected branches.
BOB's Executive Director V Sanathanaraman said the bank had emerged as a financial supermarket providing a vast array of financial products to different customer segments under one roof.
"Over the years, Bank of Baroda has seized new business opportunities, offered a suite of products and services and took major initiatives to provide convenience to the customers," he said.
Describing the tie-up as "a customer-centric strategy," he said the bank, in its drive towards providing greater customer convenience, would continue to enlarge its basket of products, both its own as also of third parties.
The bank will effectively leverage its vast branch channel, state of the art technology and customer base, he said.
Vikrant Gugnani CEO and President, Reliance Capital Asset Management Co, said the investors of Reliance Mutual Fund would now have one more delivery channel and hoped that the partnership between the two would enhance the value proposition to the customers.